Their mobility
Ten years ago, he came back from studying abroad to determine the cause of their own under the direction: to do fast food.
At that time, many people are against, because Chinese food is different from Western food, too complicated, not standardization, it is difficult to make. In his view, however: The difference between Western and Chinese of course have their own reasons, but more important is that the eating habit of Chinese people’sRs Power leveling, the Americans ate a meal calories, as long as nutrition, enough heat can be, the food itself Do not pay attention to; and we Chinese people eat is the feeling of food rich in complex patterns, fine chemicals slowly. The reason why this will be because we have the leisure, there are a lot of leisure time. With the reform and opening-up, speed up the pace of life, a thin time, this situation will change. For this is what he chose to do fast food, but also it as a life-long career to do, do it big.
After six months of preparation, not far from the city center in an easily accessible place, he first opened a fast food restaurant. A year later, he and co-operation, to open a second store. Now he has opened more than 10 stores, on average, less than a year to open a. Business growing in volume, the bigger the fire, in the eyes of other people that he personally owned assets, long past the millions, tens of millions already live in villas, luxury cars had to sit. However, the fact that on the contrary, what he did not. He’s stores are all rented, he lived in the house, he used car, are rented, not bought is the same, the same does not belong to himself.
“Your business is so good, why not buy a house this shop? Years of rent money, enough to buy a floor of the! This is not a pity?” A friend asked him so often.
He smiled explained: “If I buy shop, the shop will be fixed, and I do is to fast food, my client is a mobile population of the city, the Dianzhi I have chosen the busy traffic, The big flow of people, but the city is growing, I can not guarantee that a few more years, these places as they are now prosperous, large flows of people, so I decided to rent all the stores only do not buy, do not fix the shop So as to the cause of development, with the city and the development of the mobile. “
“So you live in the house of the total purchase it? You have money so why should we rent?” Some friends asked, puzzled.
“If I buy a house to live, it will fix itself, as there will be a feeling of comfort and stability. In the nature of the drive is stable to avoid change, often said to live and work, and I do now is a fast-food movement Cause and, more importantly, I still start-up stage, so I should not be allowed to have any ’security’, ‘Music’ feelings, can not allow ourselves to stop and let their non-stop flow of ‘flow’ home business . “
“Well, you used to buy the car of the total, right? You so busy every day, talking about going out, cars and more inconvenient to fight!” Is not satisfied with the friend said.
“The value of the car is moving, mobile, if I buy a car, I can not car 24 hours a day, I do not have the time, cars will be parked in the parking lot, and I have to pay for it. Would have to The flow of money to change the stationary car, so I am not a fool? “
“Well, you busy every day hard, money does not buy a house or a car, there is no fixed point, you have to negotiate cooperation with others, how they believe you?”
“It is true that in my book, almost no fixed assets, but many people came to me to cooperate, and I engaged in the chain, you know why?” Here, he stopped, took out a business card of their own , Pointing to the top of the card name, said, “I do not have high-rise buildings, there is no car factory, but I guarantee that only the word, if I want to sell, you can buy high-rise buildings at once, we can immediately lead to numerous I talk with people. I am 10 years, all other things to flow to flow, only the word down. This is my biggest fixed assets - brand. “